Top 3 Yahoo SEO Techniques

I know Yahoo has been dominated by Google for a long time now. However, people seem to think just because a Google has had a “dominating” position on Yahoo that Yahoo is finished with everything. While this clearly isn’t true, you must understand that people still use Yahoo to search online, Yahoo has not stopped advertising, collaborating with other major sites like Associated Content. Therefore you can still monetize your sites onto Yahoo and get the most out of your content and link building on this site and Google at the same time. Why not gain exposure on both major search engines? There are three types of techniques that you can use to get high exposure on Yahoo. These are effective keyword research, article writing and link building.

Effective keyword research on Yahoo is probably the most important part of your campaign. You can go to sources like overture keyword tool. This is a source where you can effectively gain a perspective on what is happening within a particular group of keywords that you are looking for in your industry, although you don’t want to solely rely on this resource because of the inaccuracy of the actual monthly results as well as the competitive sites on the keyword.

The other technique that can be useful for yahoo is the same technique that you can use for the bing search engine as well as the Google search engine. Google is really known for this particular technique however. This strategy is the quotation method. When you type in a keyword in quotations you will see all the sites using that exact keyword or key phrase. This is what is considered your “competition.” There may be a lot of competitors in your search but the other sites could also just be blogs and forums as well. The theory is the more sites the less likely it is for you to rank high in this keyword. The least amount of sites in a particular keyword means that you can get relatively high in the search engines. However, this also can be very inaccurate at times because some keywords may look like it has less than 1,000 sites on it, but if you try the next day, you might see hundreds of thousands sites. So you may not want to be narrow minded about this particular strategy. Think of it as a quick overview.

Article marketing is another way to get your site optimized. However, when you are writing content you cannot just write anything or just cram keywords into the article. You have to know how to put the keywords into the body of your article as well as your headline very effectively. One way that you can do this is creating sentences out of your keywords. Take your key phrases and see if you can rearrange the wording and see if you can intertwine the other keywords into a something that makes sense. This way you can have as many of your keywords added into the body and it makes sense at the same time. This is why you have to take the time and proof read your articles as well as write your articles methodically and not lazily. It’s not that hard. Don’t believe all of these article writing “experts” who tell you that you have to hire someone to write them and you have to do all of this fancy stuff that they don’t call fancy, making things a little over engineered for you to understand. All you have to do is choose your key words and create sentences into the keywords to help the keywords make sense as you are writing your article

Yahoo SEO Techniques

Different Search Engine Means Different Algorithm

All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive keywords it may actually provide an easier way to generate search traffic than gearing all your efforts solely towards Google.

The Most Important Yahoo Optimization Factor

The first, and most pertinent point is that Yahoo judges content to be the most important factor in their algorithms. They do still consider inbound links and other factors but they are attuned to the way of the content site and they love sites that provide keyword-optimized content in large mass. While that may make it sound easier than concentrating on generating a huge base of inbound links as you would for Google, Yahoo optimization presents its own challenges and its own unique quirks that you should consider.

Looking At Keyword Density

Because of the relevance that Yahoo places on the content within your site, the keyword once again becomes a vitally important aspect of your research. While Google have been striving to promote sites that use organic content and webmasters and SEOs have been optimizing with around 2% to 3% keyword density Yahoo prefers a much greater density level. The danger, of course, is that giving Yahoo what they want may cause Google to deem your content as being keyword stuffed but there is another difference between the two algorithms that can help to counteract this problem.

Using Stems, Inflexions, And Variants Of Keywords

Yahoo is very heavily language based. This means that it is, strictly speaking, more aware of the nuances of the written language. It will include synonyms and inflexions of a keyword when considering your keyword density; something that Google does not consider to the same extent. This means that it is possible to optimize for both without diminishing your ranking with one another.

How To Optimize For Yahoo Without Getting Penalized By Google

Google likes a density of around 2% and Yahoo likes a density as high as 7% or even 8%. This means that you can effectively use 4 variations of a single keyword or phrase and a density of 2% for each. This offers further advantages. With Google you are now gearing your content towards four different keywords and offering the level they want, and you are still providing Yahoo with the much higher density rate that they require. Because you can include plurals and further stems of keywords this means you can write in a much more natural tone.

Using The Near Forgotten Meta Tags

One area that a lot of SEO professionals and webmasters alike now tend to overlook is the Meta tag. However, Yahoo appears to still give consideration to the keyword and description tags in particular. This is quite rare in the case of most search engines and Google certainly do not look for keywords in your Meta tags. Do not attempt to dupe Yahoo, though, and only include keywords that genuinely appear on your page and are relevant to your topic.

Regular, Fresh Content Is King

You’ve probably heard the saying that “content is king” and this is even truer when considering Yahoo optimization. The more content you provide the better. This may mean making regular additions to your site but it will generate the kind of results you are looking for. Blogs are also a very good way to continue adding relevant content to your site that Yahoo will smile down on.

The Lazy Yahoo Bot

Compared to other search engine spiders the Yahoo bot is a comparatively lazy animal. It doesn’t crawl as often as other bots and it certainly doesn’t crawl as deep into your site to find all of your pages and index them. This means you should pay extra attention to creating a legible sitemap and keeping it updated as regularly as possible. Yahoo has a sitemap submission feature that is similar to Google’s and using this is heavily recommended to try and ensure that Yahoo stays on top of the infrastructure of your site and ranks you accordingly.

Inbound Links And Controlling Them Yourself

Inbound links are still important to Yahoo, but again a lot of emphasis is placed on content. Textual relevance seems to be one of the most important factors so having control over your inbound links and being able to determine the pages where they appear and the anchor text of each is important. Perhaps the best way to generate inbound links for Yahoo optimization is to use the article directories to your benefit.

Yahoo Optimization Conclusion

Google may be the search engine that everyone talks about and optimizes for but ignoring Yahoo would be foolish. This is especially true because while the Yahoo algorithm is quite different to the Google one and other algorithms, it is still quite easy to optimize for both. The most important factors to remember are to use relevant Meta tags for every single page of your site, include as much content and update your site with new content as often as possible, and update a sitemap both on your website and with the Yahoo sitemaps function.

SEO Techniques in on-page and Off-Page Optimization

On-Page Optimization

Since approximately 25% of visits are based on the content of the site, on-page optimization helps you to create relevant content that will attract the search engine spiders and human visitors alike. It will also help you to modify keyword frequency in your website URL, Title, Hypertext Links, Headings, and the body of the text. Though many of these SEO tactics can be incorporated into the website at the onset, they are often left to be taken care of at a later stage. Much of it also depends on each individual webmaster, their level of SEO expertise, monetary constraints and the way they want to proceed with their SEO strategies.

Here’s a checklist for your on-page optimization:

It’s important to have proper heading tags at the top of each page, descriptive page titles and rich content on each page, especially your website’s home page.
Structural optimization is crucial for the site to be search engine friendly. So, you should make sure that all links work, the web pages are interlinked, limited use of images is made and ALT tags are added to them, the website navigation is search engine spider friendly and SPAM triggers are addressed properly.
It’s important to have a Sitemap uploaded to Google and Yahoo, which serves to tell search engine crawlers what pages to take notice of and which ones to update based on the changes made in them.

If all these sound like too much to handle, you can hire a credible SEO firm that will evaluate and refine many of the on-page items on an ongoing basis for the best possible opportunity for your site to be found by search engine spiders and human users.

Off-Page Optimization

Off-page optimization helps your site to get high ranking inbound links. Over 75% of your traffic is based on inbound links. Businesses need inbound links or these mini online “advertisements” to lead people to their site. This is somewhat equivalent to all those print ads that you used to place back in the 80s and 90s to get people to call you or take note of your business.

Here are some effective ways to create inbound links for your website:

Listing your business on local directories (, Google maps, Yahoo! local,, etc),
Promoting your business on social media outlets (Facebook, Twitter, LinkedIn, etc)
Promoting your blog through article marketing – This ensures your website carries an extensive web presence on the Internet. Furthermore, it will bring extra opportunities for prospects to find your company by adding greater visibility for your business on the World Wide Web.

Think of all these inbound links you just created as hundreds of possibilities for people to find you on the web. However, it will be time consuming to create these accounts and then on top of that, to keep them going. Having high ranking (well traveled) inbound links to your site gives your greater visibility and lets search engines know your site is worth being listed. The majority of businesses don’t have the time to do what is required to make a difference, which is why they hire someone for their SEO needs. You too can do the same if you don’t want to be left behind in the SEO race.

Finally, here are some SEO techniques that you can use to get a better search engine ranking:

Directory Submissions: Submitting your site URL to the relevant categories of popular directories like DMOZ, Best of the Web, etc can help you to get valuable back links.
Article Submission: An easy way to get link juice via back links is to submit unique articles to various popular article submission sites like,,,, and
Forum: Set up your account on some popular forums, build your credibility there and soon you will be allowed to add your site URL in your signature, which will act as a backlink and help to lure your avid followers to your site.
Blogging: Whether you have a blog of your own or want to write as a contributing blogger for some popular blogging sites, this can prove to be an effective way of making people take notice of what you have to offer. RSS Feed generation and submission also help to keep your avid readers interested in your updates and news even when they don’t have the time to actually visit the site.
Social Bookmarking and Q and A Postings: You can also further your SEO interests by posting question and answers on Yahoo Answers, and via social bookmarking.
Social Networking: Networking on various social platforms like Twitter, Facebook, MySpace, and LinkedIn are the newest buzz in SEO tactics, which webmasters are using with a zeal. You too can join the bandwagon after some careful planning.

A careful analysis of your competitors’ inbound links can help you to find ways where you can usurp them to emerge as the leader. You can also give your business some leverage via online PRs. However, all these will need careful planning and strategizing. What’s more, you will have to come back to review your progress from time to time and fine tune your strategies to make them attuned to the changing times and demands of your clients. May people find these to be a daunting task. If you too belong to this league, don’t fret – you can hire a professional SEO consultant who will do the hard work on your behalf.

Search Engine Optimization – 6 Uncommon SEO Techniques Explained That Boost Your Profits

Do you need SEO help? Not sure where to begin? Some companies resort to outsourcing SEO due to the perceived complexity. However, improving your search engine rankings is not a bridge too far. Though SEO may be complex, it’s not rocket science, and you can initiate your own program in-house.

To help you, I’ve prepared an SEO checklist that will put you on a clear path to improved search engine rankings.

The power of this checklist lies in its focus on SEO techniques your competition has ignored. By focusing on under-exploited areas, you face less competition. Therefore, you stand a better chance of making noticeable gains.

Voila! That sounds like an opportunity. Here’s my SEO Checklist to get you started.

Six Uncommon SEO Techniques Explained:

1) Employ Inner Page Linking – Sound boring? Maybe that’s why it’s an under-used SEO tactic. But it’s effective. Remember, search engines look for relevant content. Ann Moseva of Marketing Profs says a well-structured website with the right keywords and internal links improve find-ability. As you write more content you can create more internal links. This makes it easier for Google to index your site, improving your search rankings. Write more content and develop your internal linking structure.

2) Build Resource Centers – Set up a section on your website for articles or varied educational content that includes keyword-rich content, photos, audio, and videos. All offer excellent opportunities to add tags that attract search spiders. In other words, they act as bait for search spiders. This makes your site more link-worthy, so it’s more visible and findable. Prospects as well as search engines can now seek organized and informative content more easily.

3) Exploit SEO for Blogs – This might seem common, but did you know blogs are designed with search spiders in mind? Many SEO content writers ignore this inherent search-ability. As you cite other blogs, even if just in a list, you’ll attract the likes of Google and Yahoo! And don’t forget spiders seek keywords in content, titles, tags and URLs. Rekindle your content’s attraction quotient with SEO for blogs.

4) Socialize with Google+ – Ignite your content distribution with Google+. According to Rand Fishkin, Google+’s search-ability rivals Twitter’s. In an informal test, he compared both sites. Although Twitter brought in more traffic, Google+ achieved a higher click-through-rate (CTR). When you add Google’s deep pockets to social media’s explosive growth, Google+ has a bright future. As Rand put it: “… the outsized benefits… are pretty clear”. Leverage the “early mover” advantage and employ Google+.

5) Google Authorship – This remains an uncommon and under-used approach in achieving SEO best practices. Google+ constantly searches for quality content. As a content writer, you get credit for your articles, blogs, etc., with Google Authorship. And it protects your content, increasing your credibility. As you write more content, your Author Rank improves, increasing your website’s search rankings. Check out this powerful tool – it has huge potential.

6) Integrate with Content Marketing -SEO content writers strive to make their content work hard, so search engines can find you easier. Re-purposing content and maximizing distribution via social media sites works well in “optimizing” your marketing efforts. Add SEO to the mix, and you’ll achieve SEO best practices. Your leads, sales and profits will increase. A holistic approach brings it all together, so the whole is greater than the sum of its parts.

SEO and SEO Techniques

What is SEO?

SEO or a short term for Search Engine Optimization, is an active practice of outnumbering visitors by improving both intrinsic and extraneous aspects of a web, therefore increasing the volume of traffic to the site. This can be possible if the website ranks itself at the highest position in a search result of a particular search engine. Internet users usually click on search results that are posted first before them. It’s rare that they scan through pages just to look and read for the facts that they need. In that case, the site which was earlier presented or initially given as the result for the search is oftentimes visited. So if users or researchers type in keywords that relate to your keywords too, and they find your site on the primary page of any search engine result, your site will be popularly visited since you obtained the highest search engine result position.

On the other hand, in order for search engines to read, understand and eventually index your site, SEO must analyze and identify your site foremostly. This is done only by supplementing or modifying obscure texts in your content so that search engines will be able to read the site. It is not spamming search engines, it is just assisting search engines in helping you promote your site. There is an immense need for SEO because if the content of your site is vague or can not be understood by search engines, they will ignore it and they will not index it. And if that happens, all your hard work plus the money you’ve invested in making the site will all be a waste.
So to be sure if your site is acceptable to a particular search engine, make use of SEOs or optimizing tools; thus it would increase the possibility of seeing your site in a search engine.

SEO Techniques:

There are diverse techniques in Search Engine Optimization. It is significant to do it in a subtle and sure way. The following are:

1.The use of SEO Tools.

SEO tools are used in optimizing your sites. These tools will allow you to scrutinize whether your keywords are the best phrases for your site, to see the total pages you have in the various search engine databases, to check the page rank as well as the backlinks of your competitors. But if you are still creating or planning to make your own site, these tools are helpful in opting the right keyword phrases for you, in giving you synonymous terms related to your keywords to include in your page, and in viewing the page rank and backlinks of the sites you will be competing with for your targeted keyword phrases. There are various tools that could help you that can be searched through the Web.

2.Creating Keyword Phrases for your site.

In generating keywords for your site, make sure that those are search able or can be easily searched. There are tools that could aid you in checking your constructed keywords to find out how often they are being searched. Or you can also go for SEO tools that could give suggestions for different keyword phrases apt to your site. Now, if you already have one, add keyword synonyms to your content. Be sure to put those keyword phrases in the title. You should also insert those keywords in a heading1 tag at the outset of your page and those keyword synonyms in a heading2 tag. These tags are useful in identifying which one is the title and subtitle in the article.

3.Keyword Density

It is important to heed on keyword density, because it is the percentage of how often you use your keywords or keyword phrases in the content of your site. The higher the keyword density, the more it will be considered as a search engine spam and can get you blacklisted. It is advisable to include those keywords at the top of your page and your keyword phrases in every paragraph or every second or next paragraph, depending on the paragraph length.

4.Construction of title tags, meta description tags, meta keyword tags.

Fabricating title tags is one of the most crucial things in SEO. You have to make sure that every page should have differing titles, consisting of 2-3 keyword phrases that you have created. When people are searching for something and the results are displayed before them, the title is the first thing they will notice. Under the title is a description of your content. The beginning of your details should also possess 2-3 of your keyword phrases. Since your titles in every page differ from one another, description tags might as well go with it. On the other hand, meta keyword tags are not that noticeable and important as to constructing the title and description tags. But the need to put it in every page is somehow necessary. And just like the two mentioned earlier, these keyword tags also should vary in every page.

5.In selecting Domain and File Names.

Select a domain name that is easy to spell and easy to remember, and thus contains words from your original keyword phrase. So is with the creation of your file name, your keyword phrases should go with it.

6.Your Content quality and quantity matters.

The excellence of your content may lead your site to “forwarding links” from other resource sites. This will also grab people’s attention and eventually bring them back again or share your site to others . Always keep your keyword phrases in mind in writing the content of your site. So as to volume, the more facts you share, the better it would sound to the readers.

7.Separate the Content from your Presentation.

Separate your content html from the presentation code itself by using Cascading Styles Sheets (CSS) for the latter. It will make your html files up to 50% stinted, which is more preferable for search engine bots. And the more substance you have compared to the presentation, the more you get rated.

8.The Author and Robots Tags.

The company that owns the site should be found in the author tag. This tag will endow your company’s name the possibility to get the #1 position. This is done by using this: . In generating a robot tag, use a common tag in all pages that you want to be indexed. This will instruct the robots to look over for the page. A generic robots tag is: .


A backlink is a link from other websites from which you have trade links with. This is simply explained by an example wherein an Internet user views the page of one of the sites which you had trade links with. When it happens he sees a word in the text related to your keyword phrases, when he clicks the word, which is actually a link to your site, your page will be opened immediately. It is said that it is better to gain numerous relevant backlinks to your site than submitting it directly to a search engine. It is far more better to obtain a high Search Engine Results Position (SERP) than a Page rank itself. The more connected the backlinks are, the higher SERP you will get. So be very careful in choosing sites to reciprocate links with. Always consider the relevance of your keyword phrases and content.

10.Page Rank.

You will be able to gain high Page Rank if you have several backward links from other website pages which have a higher page rank rating than your site. The search engines update PRs once a month when they update their databases of web pages.

In your pursuance in aiming for a high PR, keep in mind that numerous backlinks will get you a higher SERP than just a plain high PR. You should always aim in gaining proper backlinks for your site, and not just on high page ranking.

11.Get rid of making Dynamic URLs.

As much as possible, avoid including symbols like “?” in your URL because some search engines find it hard to read them. Create a static page as much as possible. Dynamic URLs are usually via asp, php and cf documents.

12.Frames on Pages.

Some tend to put frames on their pages. But unfortunately, most of the search engines can not read frame links. So to be sure, you should provide an alternate method for them to crawl in and index your site.

13.Site Maps, Themes and Designs.

Make sure you construct a good menu system or what we call the site map for your page. A good site map is having one on each page and contains a link to every page on a website. On the other hand, good site themes focuses only on one specific topic. Also, by using like keyword phrases in each page, the search engine will detect a theme that will sooner be advantageous to you. Hence, this will put you to a better rank. The Site design mainly points out to the color of your site. Just see to it that your site is attractive to the viewers. The color should not be bad for the sight and convenience in manipulating the page is offered. Like placing the menu bar and other important accessories in your page on the same place.

14.Bad Techniques.

Some techniques are considered spam like cloaking or camouflaging, including unseen texts, minute texts, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, using keyword phrases in the author tag, high keyword density, mirror pages and sites.

15.Submission to Search Engines.

After having completed the content of your website and applied the techniques prior to this, your site is now ready to be published on the Internet. You are opted to either submit your site to top search engines or obtain backlinks from other websites which have relevant substance as yours so that the bots will be the one to find your site. The top three search engines are Google, Yahoo and the MSN. These three have URL submission forms which one has to fill up first before completely submitting the website. Both Google and Yahoo search engines have free submission. However, there is a search engine which requires payment but it is guaranteed that your website will be placed to the high ranking search engines that can be viewed worldwide.